Healthcare • Lifestyle • Tabletop • AI

Ivan Us – Commercial Director | NYC

NYC-based. 12+ years of live-action experience with a deep technical backbone. Available for direct bookings and production company partnerships. Motion control + animation/VFX capable.

About

I am a NYC based Commercial Director with over 12 years of experience crafting visual campaigns across healthcare, food tabletop, and lifestyle.

Before moving to the US, I founded and ran my own production agency in Europe. While my focus is purely on directing, that background is a massive plus for the teams I work with. I am used to agency workflows and tight timelines. When a bid needs momentum, I can turn around pitch winning director treatments lightning fast.

On set, I am deeply hands on with craft and execution. Backed by a strong technical foundation, I am completely comfortable building complex shots that involve motion control, animation, and seamless VFX integration whenever the idea calls for it. My goal is always the same: premium cinematic results on screen and a zero drama process behind the scenes.
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Client: Melon Fashion Group | Brand: Zarina 👗
Zarina OLV Commercial – Fashion Video Production
Client: Biocodex 🇫🇷 | Brand: Saforelle 🧴
A cinematic commercial that brings to life the delicate balance of elegance and frustration – a story every woman can relate to.
Client: Biocodex 🇫🇷 | Brand: Stimol 💊
Pharma campaign for Biocodex. One TV spot and a high-volume OLV package —
320 versioned renders covering all digital placements, from pre-roll to social cutdowns.
Reebok AI Fashion Commercial
Ski Style Campaign. AI Artists: Sergei Zigalov, Artem Isaev
Client: Coca-Cola HBC 🍾
Commercial for the HR campaign of Coca-Cola HBC Eurasia
Client: Santehnika-online 🚽🛁
DIY, ecom. Minimalism, convention, and the toilet bowl in an advertisement
Full AI video for LIME Fashion
AI Artists: Sergei Zigalov, Artem Isaev
Client: Bayer 🇺🇸 | Brand: Foresto 🐈
Cat's adventure in the mysterious summer forest. A real production nightmare in a snowy February
Brand: Ovariamin 💊
Carefully! Viewing promotes pregnancy ;)
Client: Alcon | Brand: Air Optix 👓
Air Optix commercial
Client: Opera 🅾️
Serious crackdown on the internet!
Client: Lactalis 🇮🇹 | Brand: Galbani Mozzarella 🧀
Table Top Ad Production. Crafting Remote Ads with YouTube and Zoom Playback for a Taste of Italy
Full AI Beer Commercial for EFES
Tabletop Beverage Ad and Product Film. AI Artists: Sergei Zigalov, Artem Isaev
Client: Lactalis 🇮🇹 | Brand: Galbani Mozzarella 🧀
Table Top Ad Production. Crafting Remote Ads with YouTube and Zoom Playback for a Taste of Italy
KFC Burger full AI
AI Artists: Sergei Zigalov, Artem Isaev
Client: Lactalis 🇮🇹 | Brand: Brie President 🧀
The new advertising campaign by French dairy company Lactalis assures that Brie President cheese is suitable for any occasion.
KFC Boxmaster. Full AI
AI Artists: Sergei Zigalov, Artem Isaev
Client: BMW 🚘
AI Artists: Sergei Zigalov, Artem Isaev
Client: KIA 🚘
AI Artists: Sergei Zigalov, Artem Isaev
Client: Efes 🍺
AI Artists: Sergei Zigalov, Artem Isaev
Client: Reebok 👕
AI Artists: Sergei Zigalov, Artem Isaev
Client: KFC 🍔
AI Artists: Sergei Zigalov, Artem Isaev
Client: LIME Fashion 👗
AI Artists: Sergei Zigalov, Artem Isaev
A mountain ride
AI Artists: Sergei Zigalov, Artem Isaev
Client: Winline 🎰
AI Artist: Yuri Nikulshin
Client: KFC 🍔
AI Artists: Sergei Zigalov, Artem Isaev